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The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
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The CDPI describes trends and growth in the CDP industry in the first half of 2025. Download now.
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Lytics explains the mindset and technology needed to get personalization right. Download now.
Recognizing Your Customers as Individuals
Arm Treasure Data explains the importance of customer identity resolution. Download now.
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CDPs and DMPs: Differences, Benefits and How They Coexist
Key differences between CDPs and DMPs, top benefits of each technology, how they co-exist, and why pairing them drives a more powerful marketing stack.
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Steven Shapiro, VP Digital, Customer Journey describes how Informatica transformed its ABM programs by using Lattice Engines' AI-platform and data foundation.
OMR Masterclass 2025: I Got 99 Problems But My CDP Ain't One
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Customer data platform: A key to personalized experiences
In today's digital economy, customers are continuing to set the bar higher and higher in terms of what they expect from the brands they interact with. Read more.
Customer centricity: A key priority across lines of business
In today's content and product-saturated marketplace, personalization is the key to standing apart from the competition. Read more.
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During the height of the crisis the UK Office of National Statistics announced that just under 50% of employed adults in the UK were working from home. Read more.
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The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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